How is the crisis reinventing the profession of baker? On the consumer side, behavior is changing rapidly: online ordering, home delivery, “drive” … you have to adapt, diversify your offer, create new “moments of consumption”, as recommended by Nicolas Nouchi, the market research manager at CHD Expert. Digital tools, such as the “turnkey online store” offered by Rapidle, can be allies. In Lezennes (North), the young boss of “Insants sucrés” Sébastien Isoré developed a “click & collect” solution and offered, during confinement, home delivery. So many tips and initiatives can be found in the latest issue of “L’Envol”, a Lesaffre customer newspaper, with an exceptional print run of 30,000 and distributed with “La tribune des métiers”.