« Do not go where the path may lead, go instead where there is no path and leave a trail. »

Ralph Waldo Emerson



The world has changed more in the past 20 years than it did in the previous century.

McLuhan’s “global village” is now a reality.

We measure time in milliseconds. We react to everything, immediately, constantly.

Marshall McLuhan

Visions of collective utopia have given way to Warhol’s 15 minutes of fame.

New attitudes and new practices are emerging.

A new world is dawning, filled with uncertainty yet packed with opportunity.

Whether you are an executive, communication director, HR manager, local authority or institution, Planète Tatou will help you:

  • express your difference—what forges your identity and makes you unique
  • clarify your real communication challenges—which often differ from stated goals
  • determine the best way to enhance the way you communicate with those around you—clients, partners, media and employees.


To Native Americans, the armadillo is a totem animal that guards boundaries.

It helps define our space and establishes the barriers needed to strike a personal balance while embracing external factors liable to fuel our growth.

Planète Tatou is a collective of creatives who draw on decades of established expertise in their respective fields:

  • multilingual content creation across a range of media
  • editorial websites for internal & external audiences
  • in-house & external magazines in print & online
  • B2B communication: customer magazines and newsletters
  • territorial marketing
  • financial & CSR communication: annual reports, business reviews
  • yearbooks and corporate publications
  • press relations
  • film and video



Xavier is a multimedia mastermind specializing in event promotion, writing, advertising,
and editorial site design, with a specific focus on team management and cost control.


Guillaume Frolet

An established writer with over 15 years’ experience, Guillaume is equally at home with both print and
online content.

Karine Godo

Co-founder and director of leading Paris-based translation agency Sémantis for over 30 years, Karine has worked closely with a number of CAC 40 companies.


Jon Fayard

A fan of music, photography and New York,
Jon knows the ins and outs of ad design,
web design, editing and video editing.

Mariette Guigal

An illustrator at heart, Mariette has developed extensive expertise in intricate graphic design over the past 15 years for leading companies such as EDF and Veolia.


Example publications

Creation in 2008 of L’Envol newsletter for Lesaffre, a global leader in yeast for bread-making, which continues to be published with a print run of 5,000 copies for bakers, retailers and the trade press

Content used for sales pitches and social media posts.

Creation of EDF Collectivités Le Magazine quarterly, with 85,000 copies distributed.

Creation of the #Planet website for Veolia, updated three times a week in English  and French.

Creation of the in-house
Rés’eau magazine for
Veolia Eau Île-de-France.


Comprehensive campaign to promote the Drôme region as a catalyst for growth (Drôme Accélérateur de Croissance):
national press and radio ads in Le Monde and Les Échos newspapers and on France Inter and France Info radio,
posters in Gare de Lyon train station, website material, press relations, and two publications
(Sagas des Créations & Entreprises Drômoises and Drôme, Terre de Creation), featuring…

Michel Chapoutier
Michel Chapoutier
Robert Clergerie
Robert Clergerie
Norbert Dentressangle
Norbert Dentressangle
Anne-Sophie Pic
Daniel Pennac

Multilingual content creation

Annual report (print + web) and press releases for the
L’Oréal finance department.

English-language version of the Nestlé Waters yearbook.

Volvo lifestyle magazine and brochures for all models reissued every year.


September 2020


How is the crisis reinventing the profession of baker? On the consumer side, behavior is changing rapidly: online ordering, home delivery, “drive” … you have to adapt, diversify your offer, create new “moments of consumption”, as recommended by Nicolas Nouchi, the market research manager at CHD Expert. Digital tools, such as the “turnkey online store” offered by Rapidle, can be allies. In Lezennes (North), the young boss of “Insants sucrés” Sébastien Isoré developed a “click & collect” solution and offered, during confinement, home delivery. So many tips and initiatives can be found in the latest issue of “L’Envol”, a Lesaffre customer newspaper, with an exceptional print run of 30,000 and distributed with “La tribune des métiers”.

JUNE 2020

Fabrique Alsacienne de Levure & Alcools (FALA) is a shining example of a company that continues to PROVE ITS DIFFERENCE. Established in Strasbourg in 1920, the firm survived the Second World War even though its factory was requisitioned and virtually destroyed. FALA joined the Lesaffre group in 1967. Its yeasts have carried the Origine France Garantie label of quality since 2012. A leavening workshop was set up in 2019. In 2020, the company has continued to supply its partner bakers and wholesalers throughout the health crisis. This 12-page special issue of L’Envol marks FALA’s centenary. It will be available through the usual channels and as a supplement to La Tribune des Métiers magazine.




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