« Do not go where the path may lead, go instead where there is no path and leave a trail. »
Ralph Waldo Emerson
PROVE YOUR DIFFERENCE
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YOU
The world has changed more in the past 20 years than it did in the previous century.
McLuhan’s “global village” is now a reality.
We measure time in milliseconds. We react to everything, immediately, constantly.
Visions of collective utopia have given way to Warhol’s 15 minutes of fame.
New attitudes and new practices are emerging.
A new world is dawning, filled with uncertainty yet packed with opportunity.
Whether you are an executive, communication director, HR manager, local authority or institution, Planète Tatou will help you:
- express your difference—what forges your identity and makes you unique
- clarify your real communication challenges
determine the best way to enhance the way you communicate with those around you—clients, partners, media and employees.
US
To Native Americans, the armadillo is a totem animal that guards boundaries.
It helps define our space and establishes the barriers needed to strike a personal balance while embracing external factors liable to fuel our growth.
Planète Tatou is a collective of creatives who draw on decades of established expertise in their respective fields:
- multilingual content creation across a range of media
- editorial websites for internal & external audiences
- in-house & external magazines in print & online
- B2B communication: customer magazines and newsletters
- territorial marketing
- financial & CSR communication: annual reports, business reviews
- yearbooks and corporate publications
- press relations
- film and video
Expertise
Consulting
Xavier is a multimedia mastermind specializing in event promotion, writing, advertising,
and editorial site design, with a specific focus on team management and cost control.
Content
An established writer with over 15 years’ experience, Guillaume is equally at home with both print and
online content.
Co-founder and director of leading Paris-based translation agency Sémantis for over 30 years, Karine has worked closely with a number of CAC 40 companies.
Design
A fan of music, photography and New York,
Jon knows the ins and outs of ad design,
web design, editing and video editing.
Versatile artistic director, he works for publishing, the web, music labels, television ("Karambolage" on Arte).
References
Example publications
Creation in 2008 of L’Envol newsletter for Lesaffre, a global leader in yeast for bread-making, which continues to be published with a print run of 5,000 copies for bakers, retailers and the trade press
Content used for sales pitches and social media posts.
Writing, translation and production of a 160-page book for the 150th anniversary of Biospringer, a pioneer in yeast extracts.
Creation of a 180-page book celebrating the 100th anniversary of FALA (Fabrique Alsacienne de Levure & Alcools, Lesaffre group), printed in 2 000 copies.
Creation of EDF Collectivités Le Magazine quarterly, with 85,000 copies distributed.
Creation of the #Planet website for Veolia, updated three times a week in English and French.
Creation of the in-house
Rés’eau magazine for
Veolia Eau Île-de-France.
TERRITORIAL MARKETING
Comprehensive campaign to promote the Drôme region as a catalyst for growth (Drôme Accélérateur de Croissance):
national press and radio ads in Le Monde and Les Échos newspapers and on France Inter and France Info radio,
posters in Gare de Lyon train station, website material, press relations, and two publications
(Sagas des Créations & Entreprises Drômoises and Drôme, Terre de Creation), featuring…
Multilingual content creation
Annual report (print + web) and press releases for the
L’Oréal finance department.
English-language version of the Nestlé Waters yearbook.
Volvo lifestyle magazine and brochures for all models reissued every year.
NEWS
January 2023
New year, new color chart for L’Envol. Spotlight on the reduction of salt in bread and butter in pastries.
January 2023
The entire Planète tatou team wishes you a fulfilling and meaningful 2023.
January 2023
Created in December 2018, Planète Tatou is celebrating its fourth anniversary. More than ever there, despite the Covid, despite inflation! Thank you to our customers, thank you to our partners.
SEPTEMBER 2022
Exceptional pressure on the costs of energy and raw materials: a situation not seen since the Second World War. The latest issue of L’Envol takes stock.
June 2022
Planète Tatou has just produced a 160-page bilingual French-English book devoted to the 150th anniversary of the Biospringer company, belonging to the Lesaffre group, world leader in bread-making yeast, since 1972. Historical research, writing, translation, reports photography and artistic direction were entirely carried out by the agency.
March 2022
Four times a year, L’Envol explores a destination via its section Le pain à travers le monde. In this spring issue, we’re packing our bags in New York. Also in the contents, the presentation of the new liquid leaven Crème de levain épeautre bio.